MELVIN
SEETOH

• Campaign Strategy & Omnichannel Marketing: Develop and execute integrated marketing campaigns and customer journeys, aligning brand positioning, consumer insights and promotional strategies across digital and physical touchpoints.

• AI-Powered Content Production: Architected multiple scalable content creation pipelines for editorial articles, product photography, high-quality still visuals and video production. Introduced cost-efficient techniques, including 2.5D parallax animation, to optimise generative video production costs without compromising creative quality.

• Marketing Intelligence & Automation: Developed a marketing toolkit dashboard that transforms unstructured business and customer data into actionable reporting, enabling more granular customer and patient segmentation, deeper performance analysis and more informed marketing decisions.

• Social Listening & Content Intelligence: Built an automated pipeline aggregating social media views, engagement signals and owned-media metrics to identify emerging trends, evaluate content performance and recommend timely, audience-relevant content aligned with upcoming campaigns.

• E-commerce & Product Content Optimisation: Engineered a repeatable product content enhancement pipeline, being deployed across more than 50 product detail pages on e-commerce marketplaces and Niks Professional's online store, improving the consistency, clarity and commercial presentation of product information.

• Creative Direction & Brand Design: Independently conceptualised and produced marketing assets spanning digital campaigns, product photography, promotional posters, vehicle vinyl graphics, renovation hoardings and retail collaterals, maintaining brand consistency across online and offline environments.

• Customer Experience & Commerce Operations: Support customer enquiries and e-commerce operations, incorporating frontline customer insights into content development, merchandising and campaign planning.

• Scaled database growth: Developed multi-channel content strategies that grew a financial advisory firm's subscriber list from 0 to 2,000 in under one year, achieving engagement rates between 5%–8%.

• Increased brand engagement: Directed and produced GEVME CONNECT (quarterly product releases) and GEVME Event Exchange, significantly enhancing brand visibility and engagement across LinkedIn and other platforms.

• Increased reach: Produced high quality content for BMS Motorsports that resulted in 10x usual views, interactions and engagements.

• Enhanced customer retention: Provided CRM consulting and customer journey mapping for SMBs, leading to measurable improvements in engagement and loyalty.

• Built CRM infrastructure from scratch: led platform migration (Mailchimp to ActiveCampaign), implemented automated segmentation scripts, and deployed first welcome email sequence.

• Achieved industry-leading email performance: automated sequences delivered 60%+ open rates and 40% click-through rates.

• Implemented progressive profiling that captured segmentation data at 80%+ completion rate, replacing manual processes and eliminating 2+ hours of manual work per campaign.

• Drove user research framework: led ongoing discovery to identify lead magnet opportunities and built repeatable methodology for continuous customer insights.

• Led 2 product validation studies that directly informed product roadmap prioritisation and resource allocation decisions.

• Scaled active outreach from sporadic to 150+ property agents within 2 months via multi-channel strategy; executed 3 on-site engagement booths at industry events.

• User acquisition: Spearheaded digital marketing operations, onboarding over 80% of users for Synchestra’s financial planning platform, growing the user base by 2,500+ financial professionals across Asia.

• High-impact campaigns: Executed zero-cost incentivization campaigns that doubled monthly platform user growth, including affiliate and testimonial-driven initiatives.

• Optimized PPC performance: Designed PPC campaigns achieving 5.4% click-through rates, reducing cost-per-conversion by over 80%.

• Consistent conversion: Led landing page and email marketing efforts with a steady 18% conversion rate and 30%+ email open rates.

• Top performer: Achieved Most Outstanding Wealth Coach award in 2015 by surpassing sales targets through needs-based advisory and innovative lead generation.

• Client satisfaction: Built and managed a client base with high levels of loyalty, driven by consultative sales and tailored wealth management solutions.

• Consistent top performer: Achieved 100% scorecard for seven consecutive quarters and qualified for EXSA (Excellent Service Award) based on exceptional client satisfaction.

• Portfolio growth: Enhanced client portfolios by providing strategic financial planning and customized solutions, resulting in high client retention and satisfaction.

• Diverse Sales Experience: Closed over $200,000 for a real estate alternative investment.

• Client success: Managed $120,000 marketing accounts for top clients, including Apple and HP, leading to notable revenue growth, including a 20% increase for Apple's iPod Mini campaign.

• Cross-functional campaigns: Ran 360° campaigns that blended digital, experiential, and direct marketing strategies, resulting in high-impact results.

• Bachelor of Science in Information Systems & Management with Second Upper Class Honours from London School of Economics and Political Science, University of London.

Attained Diploma in Multimedia Computer with a focus on web development and entrepreneurship