Creative Portfolio · Melvin Seetoh
Originated.
Everything you're about to see is conceived, shot, designed, and built by one person.
Director. Producer.
Videographer. Editor.
Chris Chan × Eric Feng
Produced interview between PPP Academy's founder and industry KOL Eric Feng, outreach, direction, filming, and editing.
SyncWealth Platform Launch
Launch video for the SyncWealth financial planning platform, supporting a campaign that onboarded 2,500+ professionals across Asia.
BMS Motorsports: Honda Vezel
Automotive short-form feature. Scripted, shot, and edited solo. Part of a series averaging 24K–42K views, up to 24× the pre-engagement baseline.
BMS Motorsports: Audi R8
Cinematic long-form reel on Facebook. Part of a series that peaked at 42K views, driving a 24× uplift in organic views versus baseline.
PPP Academy — Testimonial Reel
Produced and edited client success compilation. Structured around a clear arc: the problem, the transformation, the outcome.
GEVME Connect Spring 2023
Quarterly product release teaser for GEVME, a global events SaaS. One of an ongoing series I directed and produced for the brand.
BMS Motorsports: View Count Impact
"Videos I scripted, shot, and edited consistently outperformed content produced without my involvement — before and after."
Real analytics — published view counts
Visual Identity.
FAB × RRW — APLIC 2017
Bilingual (English / Chinese) A3 collateral for PPP Academy's booth at the APLIC regional insurance conference. Two entry-point workshop brands — one cohesive design system.
Wealth Strategist Summit 2021
Full visual identity for a 2-day virtual summit — from concept through all digital event touchpoints and promotional assets.
99-Day Final Sprint
Campaign identity for a high-intensity countdown webinar. Designed to build urgency and sustain momentum across a 99-day campaign window.
Digital Experiences.
End-to-end build — site architecture, UI/UX design, all copywriting, funnel logic, and technical integration. Every page, form, and automation configured from scratch.
HR SaaS platform — end-to-end build. Designed and implemented full front-end from zero: component library, page architecture, interaction patterns, and copy.
Personal portfolio — conceived, designed, and built entirely solo. Dynamic CMS with admin dashboard, full responsive system, and every line of copy authored from scratch.
Built solo from concept to launch: full CMS with page builder, tiered membership management, event registration, merchandise e-commerce with Stripe payments, and a custom admin dashboard. Sole developer, designer, PM, and stakeholder liaison across the entire project lifecycle.
Financial Literacy
Content Creator
6,000+ followers · 2.63% engagement rate
Financial literacy TikTok built from scratch — no paid ads, no team. Every video scripted, shot, and edited solo, growing a community in one of the most crowded niches on the platform.
View Channel →