Working
Experience

Marketing Manager/ Marketing Growth Hacker

PPP Academy/Synchestra
Apr 2016 - present

A business growth consultancy offering results-focused and ROI-based solutions for financial sales professionals.

I am currently the sole product owner of Niao Like Siao, a new business unit with the mission to improve the financial sensitivity and literacy of the community at large through educational content.

●     Grew the TikTok channel from scratch to over 5,000 in under 6 months.

●     100% autonomy over pre-production to publishing, managing over 60 videos in the same time period.

I used to run the digital marketing operations of Synchestra and directly onboarded more than 80% of users for a done-for-you financial planning platform, for advisers and consumers. I also play a product management role and have personally designed key components of this platform.

●      Start-up environment. Personally responsible for growing the user base by more than 2,500 financial sales professionals across the region via in-person seminars.

●      Conceptualized and executed zero-cost incentivization campaigns to drive adoption up, resulting in double the platform user growth against previous months.

●      Designed the data structure and product features for both consultant and consumer app. Made sure that all stakeholders will be able to meet objectives ascertained through extensive anecdotal research.

I also used to manage multiple marketing campaigns for the training business unit (PPP Academy) and have more than quadrupled the database of financial sales professionals eager to give themselves a business breakthrough.

●      Strategized marketing campaigns that required little to no resources with partnerships and alternative marketing channels, such as an affiliate programme and testimonial marketing.

●      Designed PPC marketing campaigns that have enjoyed click-through rates as high as 5.4% and dramatically reduced cost per conversion by more than 80%.

●      Managed the copywriting and design of collateral including landing pages with a consistent conversion rate of more than 18%.

●      Pioneered the content marketing team with the help of multiple interns, driving SEO performance up, increasing search traffic by more than 200%

●      As the sole owner of the marketing automation platform, created, curated, and coordinated content marketing efforts and campaigns, leading to consistent open rates of more than 30% for regular email blasts.

●      Designed new programmes, for a new segment, on new mediums. Leveraging on domain knowledge, providing the team insight into what features were required for maximum monetizing opportunities. Focused on building entire funnels rather than piecemeal marketing campaigns.

●      Spearheaded the company’s first webinar marketing efforts resulting in an outstanding 40% conversion rate for the core offer.

Wealth Coach

Wealth Affinity Group
(IAM Advisory)
Apr 2014 - Apr 2016

Leveraged on unique lead generation and marketing to prospect. At the same time, used a needs-based advisory process and uncommon insight to delight prospective clients.

●    Most outstanding Wealth Coach for Wealth Affinity Group 2 in 2015.

●    Self-employed environment. Leveraged on unique lead generation and marketing to prospect. Used full needs-based advisory process and uncommon insight to delight prospective clients.

●    Ran a personal marketing campaign to generate more than 20 consumer opt-in leads in 1 week

Preferred Relationship Manager

Personal Financial Consultant

Standard Chartered Bank
Dec 2011 - Apr 2014

Helping mass-affluent consumers to better allocate their finances, through a myriad of instruments. I consistently hit 100% of my scorecard for 7 consecutive quarters as a relationship manager, while qualifying for EXSA awards by having the highest number of positive feedback from clients for 2 quarters

● Branch banking environment. Responsible to identifying sales opportunities through in-branch rapport, needs-based conversations and market insight.

● Promoted within 1 quarter from Personal Financial Consultant to Preferred Relationship Manager

Senior Broker

Broker

Castlewood Group
Sep 2010 - Sep 2011

One of 2 brokers (out of 27) who got promoted within 1 year due to continuous oustanding performance.

● Provided would-be investors advice on an offshore property investment vehicle.

● 80% Telesales, 20% face-to-face sales environment. Providing single-needs investment advice on a managed real-estate investment opportunity in Phuket, Thailand.

Senior Account Executive

Account Executive

PMG Asia Pacific / DraftFCB
Sep 2008 - Jun 2010

Regional Marketing Agency based in various parts of the APAC region. Was brought from PMG Asia Pacific to DraftFCB by the Account Director during a transition phase. I was roped in to spearhead to the events management arm, tapping on prior experience running events and through-the-line marketing and put in charge of a $120,000 account by my 2nd year.

●      Ran 360° Marketing campaigns for various accounts including Apple, HP, NBC Universal, Symantec, NTUC and Family Business Network Pacific Asia.

●      Ideated, planned and executed successful experiential marketing campaigns for Apple’s iPod Mini. As a first-of-its-kind campaign, it drew direct walk-in traffic into Apple Premium Retailers and beat revenue estimates by more than 20%.

●      Was recognised for outstanding rapport building abilities and made the main point of contact for key accounts within the first year.

Contact and connect

You may want to reach me immediately on the following channels:
Mobile: +65 8323 9903
Email: melvin.seetoh@gmail.com
Whatsapp: Click to chat

I’d love to hear from you on social media as well!

Alternatively, drop me a note here and I will be glad to get back to you!

My Current Location

46 Mount Vernon Road
#03-47 Singapore 368063